FIFA World Cup 2006
Bluestar Sport managed in the UK, T-Mobile’s Official Sponsorship of The FIFA World Cup. We created an activation programme that included the T-Mobile Fan Park in Birmingham attended by over 48,000 people, the T-Mobile Tour Bus, national media partnerships and travel logistics for over 1,000 guests going to The World Cup in Germany. The T-Mobile Fan Park was shortlisted for ‘The Best Use of a Sport Event or Programme’ at The Sport Industry Awards 2007.
