The T-Mobile Great Escape
No team bottom of The Premiership at Christmas has ever escaped relegation and when West Brom occupied this position, Bluestar Sport created ‘The T-Mobile Great Escape’ PR campaign, to engage with West Brom’s fans and support the team in their fight for Premiership survival. The team survived by one point and the campaign won the 2006 Hollis Sponsorship Award for ‘Best use of PR in a Sponsorship Campaign’.
